Inquisitions & Suppositions
My Experience Switching From Power BI to Looker (as a Senior Data Analyst)
At Mindbox, we work across a wide ecosystem of analytics and reporting platforms to ensure we’re using the right solution for each client’s data environment and business need.
Paid Search Has Entered a New Era
At Mindbox, we’re already adapting to future-proof campaigns and capture the value of AI-powered Search. As Google continues to evolve the Search experience, staying proactive is key.
Thinking Differently About First-Party IDs and Publisher Partnerships
Mindbox’s strategy has centred on rethinking the role of identity, not as a closed, proprietary asset but as a shared framework that can connect advertisers and publishers in smarter, privacy-safe ways. By linking advertiser first-party IDs with publisher ecosystems, Mindbox has been able to bridge what was once a gap between known and anonymous audiences.
Helping organisations navigate marketing complexity with our ‘positively different’ approach to data and tech.
“There are a lot of different things that I’ve learned over the years working with larger companies. But taking a slightly different approach to data and technology, like we do here at Mindbox, we’re a lot more involved on the inside of the infrastructure with clients.”
