My Experience Switching From Power BI to Looker (as a Senior Data Analyst)

🔗 Towards Data Science | My Experience Switching From Power BI to Looker

An insightful analysis and a great perspective on the practical differences between Power BI and Looker, discussing why analysts are increasingly exploring flexible, web-based visualisation tools.

At Mindbox, we work across a wide ecosystem of analytics and reporting platforms to ensure we’re using the right solution for each client’s data environment and business need.

Looker Studio has been valuable within cloud-agnostic infrastructures - enabling us to connect diverse data sources across ad platforms, analytics suites and CRMs without dependency on a single cloud environment. This flexibility supports transparent, scalable reporting frameworks that adapt easily to each client’s tech stack.