Positively different

Providing clients an

[inside to out]

communications offering.

Meet the team

Nic Halley, CEO & Founder:

Nic started out in digital in 1995 and established Mindbox in 2000, inspired to create a digital solutions offering that worked arm in arm with clients – physically, philosophically, strategically and tactically.

As the business grew and its offering evolved, Nic moved further away from the traditional agency model – creating a bespoke consultancy arm, with commercial transparency & tech agnosticism at the core.

Jessica To, General Manager:

With publisher, agency, and client-side experience, Jess has a diverse set of skills that spans the full spectrum of marketing and communications.

Passionate about building successful teams with a client first approach, she particularly prides herself on designing and launching new campaigns, devising insight driven strategy and getting in the trenches with clients to solve complex business issues.

Ellen Rafferty, Business Manager:

Ellen’s experience has seen her developing and implementing client tailored marketing solutions with a holistic view on objectives & success.

Staying engaged with the latest trends and technologies, she thrives using a hands-on approach to foster a culture of collaboration and ongoing curiosity.

Frazer Comley, Client Partner

Frazer comes with a wealth of experience in direct response and brand focused campaigns. With a digitally focused background, he consistently raises the profile of brands he works with, and increases their engagement with consumers.

Frazer’s focus is on fostering a passionate and innovative culture around client service, striving for excellence in all partnerships.

Brendan Dowling, Head of Data & Technology

Brendan’s been leading the charge on our internal reporting automation and optimisation, and brings deep marketing know-how from his time across media, entertainment, and consulting.

With a strong background in strategy, product development, and organisational design, he’s been an incredible driver of curiosity and engagement within our team already, and is helping to build a smarter, more connected data culture. It would be great for you to connect on some of the reporting challenges & data warehouse opportunities we touched on, to support the internal conversations happening on your end.