Paid Search Has Entered a New Era
Last month, following the rollout of AI-Mode, Google introduced paid ads within AI overviews across all devices reshaping how visibility and relevance are defined in paid search.
What’s different about this evolution?
Google is now assessing both the user query and the AI Overview content when determining which ads to serve — signalling a major step toward contextually intelligent advertising. To ensure your brand is discoverable within AI Overviews, focus on:
> Broad Match adoption
> AI-MAX activation
> pMAX utilisation
At Mindbox, we’re already adapting to future-proof campaigns and capture the value of AI-powered Search. As Google continues to evolve the Search experience, staying proactive is key.
If you want to understand how to build presence and prominence within this new AI ecosystem, we’d love to connect.
