-
The pet insurance category has perception challenges making it difficult to ascertain exactly the drivers for why people insure their pets.
-
Understand the barriers of our audience
Identify the insight for testing
Use insight to inform approach
-
Target new and prospective pet owners using audio visual channels to humanise and drove message connection.
-
Successful test resulting in data informed messaging proposition and benchmarking for future campaigns
Reached 2.2mn with +47% higher than forecasted view engagement21
Primed over 22,000 new prospects for future re-engagement2
“With Mindbox, we have been able to construct a multidimensional test that provided deeper insight into what really drives response in our category and back this up with data to fuel our next category campaign strategy. The methodology, real time analysis and ongoing support throughout the test demonstrated the rigour and thinking which gave confidence to senior PetSure stakeholders. It’s a great example of partnership at work from Nic and the team at Mindbox.”
— Jenny Williams, PetSure Australia (Chief Marketing Officer)
