DHL faced difficulties achieving positive ROI despite having access to all necessary data. Internally, they lacked the technical reporting experience and capabilities needed to leverage this data effectively.
1. Reframed the Metrics
  Shifted focus from Return on Ad Spend (ROAS) to prioritised acquiring quality customers for DHL Express.
2. Data Utilization
  Leveraged existing data effectively despite the client's limited technical reporting capabilities.
3. Collaborative Strategy Development
  Worked closely with DHL to develop a comprehensive reporting approach. Ensuring the strategy was adaptable for multi-region implementation to meet diverse stakeholder needs.
4. Enhanced Reporting and Visibility
  Implemented a global reporting system to provide clear visibility to international stakeholders.
We partnered to develop a multi-region global reporting approach. This strategy provided enhanced visibility to DHL’s international stakeholders and led to a significant improvement in performance, resulting in a +78% increase in qualified prospect conversion rates from January to August 2023.

“Mindbox have helped us develop a multi-region global reporting approach to provide visability to our international stakeholders.”

— Roberta Camargo, DHL AU Express, Head of Marketing & Communications

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