The client faced difficulties in achieving a positive ROI despite having data. They lacked the technical reporting experience and capabilities needed to leverage this data effectively.

1. Reframed the Metrics
   Shifted focus from Return on Ad Spend (ROAS) to prioritised acquiring quality customers for DHL Express.

2. Data Utilization
   Leveraged existing data effectively despite the client's limited technical reporting capabilities.

3. Collaborative Strategy Development
   Worked closely with DHL to develop a comprehensive reporting approach. Ensuring the strategy was adaptable for multi-region implementation to meet diverse stakeholder needs.

4. Enhanced Reporting and Visibility
   Implemented a global reporting system to provide clear visibility to international stakeholders.

Mindbox partnered with us to develop a multi-region global reporting approach. This strategy provided enhanced visibility to our international stakeholders and led to a significant improvement in performance, resulting in a +78% increase in qualified prospect conversion rates from January to August 2023.