Increase donation volumes and meet annual fundraising targets during critical giving periods.
Deploy tactical paid media bursts ahead of each peak fundraising window to build audience interest and engagement, creating a pipeline of intent that converts at the moments that matter most.
A paid search strategy designed to complement organic social and PR activity, capturing exploratory interest driven by a period of heightened earned media coverage — prioritising budget efficiency by targeting high-intent keywords at the moments audiences were already primed to act.
174% above target revenue generated in the first 7 days, against a target set for the full campaign period.

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