Increase donation volumes and meet annual fundraising targets during critical giving periods.

Deploy tactical paid media bursts ahead of each peak fundraising window to build audience interest and engagement, creating a pipeline of intent that converts at the moments that matter most.

A paid search strategy designed to complement organic social and PR activity, capturing exploratory interest driven by a period of heightened earned media coverage — prioritising budget efficiency by targeting high-intent keywords at the moments audiences were already primed to act.

174% above target revenue generated in the first 7 days, against a target set for the full campaign period.

MOOD Tea