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Launch UnLtd’s first social impact product by generating greater awareness and encouraging digital engagement and retail/online/office purchase of Mood Tea.
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Set and test the launch plan and back-end data capture across all channels
Understand the barriers of our audience and optimise in real time
Identify the insight
Use insight to inform the approach & deliver on success metrics
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An integrated campaign spanning Paid, Owned and Earned channels aligned to a simple CVP:
“Make a tangible difference with every tea bag purchased”
“Taste Good – Does Good”
“Since launch, this campaign has generated >30% consumer brand awareness, secured exclusive shelf space in >800 Woolworths stores and most importantly funded 14 youth suicide prevention programs. We could not have achieved any of these results without the leadership, passion and industry best practices displayed by Nic, Jess and the committed Mindbox team.”
— Kerry McCabe, UnLtd Founder and Mood Chair
