Mindbox and Adfixus launch privacy-first platform CurateID for post-cookie era
Mindbox has partnered with Adfixus to launch CurateID, a new intelligence platform built for the post-third-party cookie era. It delivers a persistent, accurate, client-owned identifier without relying on logged-in PII or outdated identity graphs - all within a strict privacy-secure framework.
CurateID uses a curated, compliant tagging system to track consumer engagement across publisher sites. This reveals real behavior insights, letting marketers match stories, formats, and CTAs to actual journeys—boosting discovery, consideration, and conversions in trusted environments. This benefits:
Local publishers: Brands see the direct business impact of premium inventory, driving budget allocation to quality content.
Brands: Clearer visibility into outcomes, faster adaptation, and data sovereignty without personal data risks.
Consumers: Relevant ads in preferred spaces, preserving privacy while supporting journalism funding.
After 12 months in beta, CurateID is already delivering for Mindbox clients and publisher partners across Australia’s premium landscape.
Leadership Insights
Brendan Dowling, Head of Data, Technology and Product Innovation at Mindbox: “AI and exploding data volumes create signal abundance. CurateID unifies this into confident, outcome-driven decisions—delivering industry-changing insights for brands and publishers.”
Jenny Williams, CMO of PetSure: “Mindbox gives us deeper insight into our results. We adapt faster with smarter decisions, keeping intelligence in-house amid market shifts.”
Tyler Juel, Head of Partnerships & Marketing at Batyr: “For charity, precision matters. CurateID helps us identify donors amid sector noise, focusing on youthful mental health support.”
Roland Irwin, Adfixus: “In signal fragmentation, CurateID shifts to data sovereignty. It combines our privacy infrastructure with Mindbox intelligence for transparent, high-value outcomes without compromising privacy.”
CurateID’s exclusive Adfixus partnership eliminates legacy tracking, providing accurate, people-based engagement views. Contact Mindbox to explore integration.
