GP Engagement Uplift in Partnership with Dementia Australia

Last month, we celebrated a small but meaningful milestone together with the team Dementia Australia. We have reached our GP engagement goal well ahead of the annual target.

In real world terms, this achievement means that more GPs are highlighting the early signs and symptoms of dementia, and connecting Australians with the resources they need for timely diagnosis and support.

We are incredibly proud to continue raising awareness for this very important cause that's so close to our hearts.

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Congratulations to our Partner Helia for the ‘Best B2B Campaign 2026’ Nomination!