microsoft-sues-over-click-fraud

IAB forms Brand Safety Council to tackle ad fraud.

Horse has long bolted & in a Latvian witness protection program calling himself Shirley, but its a start I suppose -

The IAB has formalised the Brand Safety Council formed by the ad industry to tackle ad fraud.

One of the thorniest issues is impression fraud, where rogue publishers publishers syndicate players to sites that are not registered on an ad exchange. That leads to ads being pushed onto those illegal sites and the gangs that set them up taking the advertiser’s money. The ad platform only sees the parent site and so the scammers can avoid detection. Brand safety tools work, but are not watertight.

Such sites mimic legal sites through a technique called URL masking, tapping into different ad networks and ad servers to serve video ads.

When sites are discovered to be rogue they are blacklisted but then the perpetrators move on and the fraudsters’ technology is improving, making detection more difficult.

After a story that implicated many industry playerslate last year (referred to as ‘Black Thursday’), agency trading desks and advertising technology platform providers came together to tackle the problem. Around 30 individuals met up to work on education, solutions and a rapid response unit to tackle the problem as it arises.

Now the IAB has formalised the group as a council. The so-called ‘Interesting Times Gang’ met yesterday for the second time at Google’s Sydney HQ. That group will remain intact in terms of feeding in to the working group and flagging and heading of fraud issues, but the actual working group will be slimmed down to around 10-15 people by next month, IAB CEO Alice Manners told AdNews.

The Brand Safety Council will then aim to work out the scale of the broader ad fraud problem in Australia, which Manners said was quite small, define and break down fraud into its component parts and educate the market about how to tackle each element. She added that a research study to contextualise the problem in Australia would kick off in the next few months. One of the questions asked will be what the public makes of ad fraud – and whether outside of the media bubble they actually care.

http://www.adnews.com.au/adnews/iab-forms-brand-safety-council-to-tackle-ad-fraud

We are hiring – Account Executive

Title: Account Executive

Company: Mindbox

Start date: Immediate

Salary: Competitive, depending on experience

The Role:

Mindbox is seeking a talented Account Executive to handle the day-to-day management of client expectation and deliverables. This is an operational, trafficking and client-facing role working closely with the Mindbox team.

Within your capacity as Account Executive, you will be responsible for inputting and monitoring online creative, optimising and troubleshooting campaigns, generating reports, collaborating with channels sales, representing Ad Ops in front of internal/external clients.

This role is ideally suited for someone with a media/trafficking background, looking to expand their knowledge and experience into new areas. We’re looking for intelligent people who can passionately represent Mindbox, ensure outstanding delivery to the client.

Responsibilities:

There are three principle areas of the role this job will cover:

i)               Account Management:

- Coordinate meetings and conference calls with clients. This includes times, tech set up, and all areas of preparation.

- Develop and maintain a strong relationship with the client through all the above with an amicable and ‘willing to help’ attitude.

ii)             Reporting:

- Analyse campaign data and work with team to report to client.

- Manage commentary and actionable insights for each client’s report.

- Communicate with the team to find out what has happened from an optimisation perspective, to feed in to reporting commentary.

iii)            Trafficking:

- Traffic and maintain display ad campaigns, ensuring close management of delivery rates, start and end date, reporting requirements, etc.;

- Work with various internal departments and 3rd party vendors to facilitate the implementation of integrated campaign elements;

- Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximise creative performance;

Skills required:

The ideal candidate has 1 – 2 years of recent/relevant ad operations experience and basic knowledge of HTML, XML, Flash and other rich media advertising formats. Ideally, you will have had agency experience within a trafficking team.

- Must have good organisational skills and the ability to prioritise work.

- Good client-facing skills are important and ability to understand and interpret client requirements.

- Have good written and verbal skills.

- Have utilised Microsoft Office products regularly.

What you can expect from Mindbox:

You have the opportunity to:

- Work with great clients on cutting edge technology and expand your knowledge, within a tailored personal development plan;
- Meet a network of people who stand at the helm of the Australian digital landscape;
- Be exposed to the newest of technology to the Australian market coming from abroad and within;
- Operate within A working environment that encourages and rewards fresh ideas and innovative thinking. A loud voice in a highly valued role in the company;
- Gain a greater understanding of the agency landscape and what it take to be a successful agency.

The company:

Mindbox is a digital specialist agency & consultancy. We are pioneers in the Australian digital landscape, having flourished over the last 14 years. Our constant innovation; passion; quality of work; and relationships have positioned us as thought leaders in the digital landscape.

We work with a host of great clients, across multiple verticals, of all sizes. Our clients include, the ABC, Fossil, Charles Sturt University, and Ella Baché, to name a few. We are fortunate enough to be able to educate, as well as pioneer, innovative digital technologies and channels with them.

We buy all forms of digital media, based on client goals. This includes PPC; Ad Exchange buys; EDM; Paid Social; and much more. We fundamentally believe in data driven marketing; putting Analytics central to decision making; as well as making the most of our clients’ assets in conjunction with the paid media.

We are an independent agency. We encourage team members to get involved wherever their interest lies. We also provide a thorough framework for expectation and personal growth.

We take our work very seriously, but we don’t take ourselves too seriously. We have a family feel to the team, rather than a corporate one. While technology takes hold of the industry, we fundamentally believe people will always set us apart, and we’re looking for likeminded passionate and fun people.

Contact - jobs@mindbox.com.au

healthcare-social-media

We are hiring – Search & Biddable Media Manager

Title: Search & Biddable Media Manager

Company: Mindbox

Start date: Immediate

Salary: Competitive, depending on experience

The Role:

Mindbox is seeking a talented Search & Biddable Media Manager to take on the end-to-end responsibility of delivering exceptional Search & Biddable Media campaigns across a number of fantastic clients. As we continue to win new business, we are looking for a bright and passionate individual to keep us improving.

This role is a cornerstone of our business, as well as being one of the fastest growing areas. This includes ensuring an efficient and effective operational process across PPC, Display and Social Media advertising to maximise both campaign performance and agency revenue/income. You will work across a number of Search, Display, and Social ad platforms. This includes Adwords, GDN, Twitter, Facebook and LinkedIn. You will also have the opportunity to trade on one of the industry’s fastest growing technologies, demand-side platforms.

We’re looking for intelligent people who can passionately represent Mindbox, ensure outstanding delivery to the client.

Responsibilities:

Some of the things we’d like you to do:

- Be responsible for the smooth launch of campaigns and the continual improvement of performance via hands-on optimisation and a structured test & learn strategy;
- Produce truly insightful analysis and engaging client reviews, demonstrating the effectiveness of our planning and optimisation;
- Help to continually develop processes and best practice within the field of Search and Biddable Media and keep abreast of emerging technologies;
- Client management — presenting results/strategies/new ideas to clients on a regular basis;
- Vendor management – developing best in market relationships with media partners to gain access to innovative opportunities for our partners;
- Assist in new business pitches.

Skills required:

Some of the skills and experience you’ll need to have:

- 1-3 years of Search and Paid Social media experience in aggregate;
- Significant experience in a Search role; hands on experience with self-serve ad platforms (such as Adwords, YouTube, Twitter, LinkedIn, Facebook); and an understanding of performance led display advertising;
- Strong analytical skills, with the ability to analyse raw data, draw conclusions, and develop actionable recommendations. Must be highly numerical;
- A thorough understanding of Google Analytics, from set up and tracking, to analysis;
- An understanding of bid management tools (e.g. Marin, Kenshoo); tracking solutions (e.g. Coremetrics, Omniture, Doubleclick); competitor monitoring tools (e.g. Adthena);
- Strong organisational and project management skills, to ensure you can keep on top of campaigns and can correctly manage and prioritise workload;
- Excellent written, verbal, and presentation skills;
- An active interest in how innovation and technology is driving change in digital marketing.

What you can expect from Mindbox:

You have the opportunity to:

- Work with great clients on cutting edge technology and expand your knowledge, within a tailored personal development plan;
- Meet a network of people who stand at the helm of the Australian digital landscape;
- Be exposed to the newest of technology to the Australian market coming from abroad and within;
- Operate within A working environment that encourages and rewards fresh ideas and innovative thinking. A loud voice in a highly valued role in the company;
- Gain a greater understanding of the agency landscape and what it take to be a successful agency.

The company:

Mindbox is a digital specialist agency & consultancy. We are pioneers in the Australian digital landscape, having flourished over the last 14 years. Our constant innovation; passion; quality of work; and relationships have positioned us as thought leaders in the digital landscape.

We work with a host of great clients, across multiple verticals, of all sizes. Our clients include, the ABC, Fossil, Charles Sturt University, and Ella Baché, to name a few. We are fortunate enough to be able to educate, as well as pioneer, innovative digital technologies and channels with them.

We buy all forms of digital media, based on client goals. This includes PPC; Ad Exchange buys; EDM; Paid Social; and much more. We fundamentally believe in data driven marketing; putting Analytics central to decision making; as well as making the most of our clients’ assets in conjunction with the paid media.

We are an independent agency. We encourage team members to get involved wherever their interest lies. We also provide a thorough framework for expectation and personal growth.

We take our work very seriously, but we don’t take ourselves too seriously. We have a family feel to the team, rather than a corporate one. While technology takes hold of the industry, we fundamentally believe people will always set us apart, and we’re looking for likeminded passionate and fun people.

Contact – jobs@mindbox.com.au