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Mindbox are a small agency with big clients and for us this is the best of both worlds. You get all the benefits of a leading digital agency along with the personal attention of a smaller one. Nic and his team are fantastic to work with and are really invested in our business. We benefit not only from their knowledge on the ground but also their interest and insight into our industry.

I cannot recommend Mindbox highly enough. I have worked with a number of agencies throughout my career but this is the first that really feels like a business partner.

Sarah Ansell

Executive Director Of Marketing & Communications, Charles Sturt University

About

Mindbox is a digital marketing and search consultancy with a unique and uncommon offering. At our core we believe in the power of engagement through technology.

We think engagement ultimately generates action therefore, we exist to help build engaging brands.

So why is our offering uncommon?

From the very beginning we made a conscious decision to specialise and create a reputation as one of the original search & online advertising firms in Australia.

We believe digital requires specialisation to not only keep up but stay ahead of the constant changing landscape. Over the past 15 years we have focused on fine tuning our core strengths – Search (SEM), Online Advertising, Mobile & Behavioural marketing.

Mindbox has not and will never try to be all things digital. Instead we prefer to offer specialisation that is highly accountable and measureable and quite frankly gets results we can all be proud of!

 

Working with Nic and the team at Mindbox over the last 12 months has been very beneficial to Teachers Health Fund. Our 2014 EOFY national acquisition campaign was the first of our campaigns to be solely digitally lead – a huge leap for us. We made a commitment to the recommendations of the Mindbox team, which subsequently supported us in achieving our ambitious EOFY targets. During this time we relied heavily on their ongoing support and knowledge. I believe that the approach that Mindbox take – pre, during and post campaign – is a great asset to any digital campaign.

Emma McAlister

Teacher’s Health Fund
Campaign Officer

Why Us

We are a small but powerful team.

We are idea-driven, highly strategic and results-oriented.

We strategize. We implement. We Analyse.

We are exceptional collaborators.

And we live and breathe all things digital.

Case Studies

Services

Clients

Whilst we are boutique, our clients are BIG. Mindbox works with globally recognized brands like Tokio Marine &  Fossil and powerful local brands like the ABC and Charles Sturt University.

We also work with growing companies who know that engagement is the surest way to success.

Blog

We are hiring – Account Executive (Performance)

September 4th, 2015 - Nic Halley

Do you love digital media? Want to get real hands on experience across a range of clients now with lots of room to grow? Do you like working with a group of highly talented and diverse individuals. If you answered yes to any of these, we want to talk to you!

Mindbox are on the hunt for a Performance Account Executive to support our Account Management team. Working across programmatic, display and search, you will play an integral function in ensuring that everything runs smoothly.

A typical day:

A typical day will include reviewing client campaign performance (and optimising it), building out new campaigns, creating reports and presentations and driving best practice across the business.

We are looking for someone who is detail orientated and gets a kick out of seeing ideas come to life.

Rewards:

In return for your efforts, you’ll receive:

  • On the job training in programmatic media and search
  • A competitive salary
  • Great hours – we work 9am – 5:30pm. There will be the odd day where we need to deliver on a deadline, but we try to keep these to a minimum
  • Great location close to the station, cafes, bars, gyms, restaurants etc.
  • Ability to learn in a cutting edge environment with significant future opportunities

To be eligible for the role, you will have:

  • 1-2 years experience with a track record for delivering campaigns across digital media
  • Be an Australian citizen or already have a visa to live and work in Australia in a full time role
  • High level of proficiency in using MS Excel, PowerPoint & Word.
  • Strong time management skills
  • Ability to juggle multiple competing priorities
  • Excellent written and verbal communication skills
  • Willingness to work collaboratively in a team setting
  • Conceptual thinker with strong analytical skills
  • Strong attention to detail
  • Creative yet pragmatic problem solver
  • Broad understanding of current marketing trends, their impact on business strategies, and their implications in creating and sustaining a competitive advantage would be a plus
  • Experience across programmatic trading desks, ad-ops, paid search and SEO are all highly advantageous, but not mandatory

If this sounds like something you are interested in, contact us at contact@mindbox.com.au

We are hiring – Account Manager Search

September 4th, 2015 - Nic Halley

Are you looking to leverage your skills in paid search and learn more about programmatic display, social and TV? Then we might have what you’re looking for. Mindbox is on the look out for an experienced paid search executive or manager who is keen to expand their skill set into the world of programmatic advertising. This is a maternity leave contract of 12 months with the possibility of going perm. The correct candidate with be able to work independently and constantly striving to bring the best for Mindbox’s clients.

If this sounds like you, keep on reading…

Responsibilities include:

  • Daily management, strategy and optimisation of all paid search activity across Mindbox’s client portfolio
  • Manage client portfolio through regular contact over phone, email and face-to-face
  • Regularly consult with clients on their integrated marketing mix, providing guidance on how different strategies will impact on all digital channels
  • Compile reporting with the assistance of an Account Executive and provide valuable insights and recommendations to clients
  • Assist in the management of an Account Executive
  • Assist in preparing and presenting on new business opportunities
  • Train other staff members and clients on best practice in search

Rewards:

In return for your efforts, you’ll receive:

  • On the job training in programmatic media and paid social
  • A competitive salary
  • Great hours – we work 9am – 5:30pm. There will be the odd day where we need to deliver on a deadline, but we try to keep these to a minimum
  • Great location close to the station, cafes, bars, gyms, restaurants etc.
  • Ability to learn in a cutting edge environment with significant future opportunities

To be eligible for the role, you will have:

  • 3-4 years’ experience managing paid search campaigns across Google, Bing and Yahoo
  • Be an Australian citizen or already have a visa to live and work in Australia in a full time role
  • Proven track record for delivering campaigns across digital media
  • Advanced skills in analysing, formatting and presenting work across MS Excel, PowerPoint & Word
  • Ability to work independently, managing expectations across all stakeholders
  • Ability to juggle and prioritise multiple competing priorities
  • Excellent written and verbal communication skills
  • Willingness to work collaboratively in a team setting as well as independently
  • Conceptual thinker with strong analytical skills
  • Strong attention to detail
  • Creative yet pragmatic problem solver
  • In depth and working knowledge of current marketing trends, their impact on business strategies
  • Experience across programmatic trading desks, ad-ops, paid search and SEO are all highly advantageous, but not mandatory

If this sounds like something you are interested in, contact us at contact@mindbox.com.au

Pirates arrr

September 4th, 2015 - Nic Halley

Latest study from CHOICE shows video piracy has dropped by a quarter since Netflix launched in Australia. So it would seem that if you disrupt a monopoly and give people value, they will pay – who would have thought?

Pirates withdraw

One third of Australians download, stream or watch pirated TV shows or movies online. And in our follow-up to our 2014 Piracy Survey, we’ve found the same answer again to the why: price and availability. The most frequent pirates are also the biggest consumers of paid and unpaid legal content and many exhaust the legal options before infringing online.

While the number of people purchasing pay per view and subscription services significantly increased since 2014 (from 46% in 2014 to 59% – probably due to the availability of Netflix), the number of pirates decreased around 3%. This doesn’t make piracy excusable, but it sure suggests that the best way to battle online piracy is to start making content more available and less expensive. A government survey from July 2015 came to a similar conclusion. Nevertheless, the federal government was pushing the industry to agree on an industry code to address piracy by 1 September.

Key survey findings

  • The numbers of those regularly downloading pirate movies or TV shows at least monthly (regular pirates) have come down to 17% from 23%.
  • 70% of Australians never download or stream pirated moves or TV shows, compared to 67% in 2014, and 30% of respondents pirated content, compared with 33% in 2014.
  • More Australians use pay per view or subscription services: 59% compared to 46% in 2014. Subscriptions to Australian services increased from 36% in 2014 to 55%.
  • 33% respondents are downloading much less often since subscribing to streaming services.
  • When asked about the changes in behaviour in light of the Copyright Amendment Bill, regular pirates state that they will search for another pirate site (54%) or find other methods to unblock or circumvent the block (49%).

The 2015 CHOICE Piracy Survey was conducted with 1010 participants from the general population from 2 to 15 July 2015 by iView for CHOICE. Final data was weighted to ensure it represents the Australian population as per ABS Census 2011.

25 Cope Street,

Redfern, NSW 2016

AUSTRALIA

P: + 61 2 8458 2471

E: info@mindbox.com.au