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Mobile, Video, And Real-Time Bidding To Catapult Programmatic Ad Spend.


Programmatic and real-time bidding (RTB) ad spend is growing fast. RTB will account for over $US18.2 billion of U.S. digital ad sales in 2018, up from just $US3.1 billion in 2013, growing at a compound annual growth rate of 42%.

Mobile and video ads will be a major driver of this growth, with RTB sales for these formats topping $US6.8 billion and $US3.9 billion in 2018, respectively.

A number of companies are already cashing in on the growing programmatic market. Top programmatic ad companies include Criteo, Rocket Fuel, the Rubicon Project, and AOL. These four companies pulled in more than $US1.5 billion in combined global ad revenue in 2013, accounting for more than one-tenth of global programmatic ad dollars.

Prices for programmatic ads are increasing for almost all ad types, as demand outpaces supply. The effective cost per thousand impressions (eCPM) for social ads was up by 64% between January through April 2014, compared to the same time period one year earlier, according to Turn.

There are still a number of barriers to adoption. Top barriers include brand worries that they will lose control over where their ads will appear, internal resistance at ad agencies, and lack of transparency in the industry over methods and results.




Despite the difficulties to connect, Netflix is thriving in Australia. 

Be interesting to see this graph when they launch properly – funny how News Corp hate the NBN so much…..